WHATSAPP TO START CHARGING NIGERIA BUSINESSES FROM OCTOBER 2026
Businesses using Meta’s WhatsApp Business Platform will begin paying for certain customer messages from October 1, 2026, following a new pricing structure announced by the company. The new policy applies primarily to organisations that use the WhatsApp Business Platform, formerly known as the WhatsApp Business API, to handle customer communications at scale. However, regular WhatsApp users and small businesses using the standard WhatsApp Business app are not the primary targets of the new charges. Under the revised pricing model, fees will vary depending on the type of message businesses send to customers. Utility messages, such as payment notifications, order confirmations and other service-related updates, will cost approximately $0.0101 per message. Marketing messages, meanwhile, will attract a higher charge of about $0.062 per message. The new structure means businesses that rely heavily on WhatsApp for customer engagement, notifications and promotional campaigns may ne...